What you need to decode AI?
I write almost daily on LinkedIn. I genuinely don’t think about its engagement. I write because I think defining and naming what’s happening to us matters. I want to go beyond the “I love AI, I hate AI” argument.
We’re living through one of the biggest shifts in the history of humanity. I need something to help me slow down and think about it. To me, writing is that thing.
Isn’t it funny? To understand what may be the most complex technology ever built, you have to go back to one of the most basic human acts.
What is AI, really? You might argue it’s math. It is... as a container. But what’s inside is us. It’s words. It runs on them, speaks in them, thinks in them. Words are its native language. Maybe that’s why writing feels like the right tool to decode it.
To understand AI, you don’t need the latest model or its source code. You need to understand the fundamentals: humans, languages, machines, cognitive biases, emotions, love, and hate.
Think about the best work you created with AI or any tool. I bet it wasn't technical. You had a clear idea. You knew your audience. You knew what emotion you were after. That's a communication skill. The people who will get the most out of AI aren't necessarily the most technical. They're the ones who understand people, context, and language. That's always been the job.
When Anthropic accidentally leaked Claude Code's source code last week, developers rushed to study it. What they found behind thousands of lines of code was steps, loops, and structure. That was the power of Claude Code. Not the code itself, but how a team of thinkers structured a problem for a machine to solve. To build intelligence, someone still had to think, define, and communicate before anyone wrote a line of code. That comes before everything.
That’s all for now!
Bonus for readers:
I'll be teaching a free online workshop at NorthernSpark Academy on Creative Direction with AI. It's aimed at art and creative directors from agencies and studios in Northern Europe… but if you're reading this, you can register too if there are still spots. I have another one coming in May for Berlin designers, focused on creative direction and product visualization for industrial designers. I’ll announce it here and as well.
PS: How I can help you get better with AI:
Watch my case study “Bad Design, Good Direction” to learn how to think like a creative director working with AI tools.
Follow me on LinkedIn, where I write almost daily about my experiences with AI tools and workflows.
Watch my web series Design Decoded to see how real creatives are using AI tools without the hype and BS.
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